Botanex

Luxury outdoor goods web store

TEAM

Myself , Gorilla Labs – eCommerce specialist

Ecommerce web design and rebrand

Working as the designer for Gorilla Labs, I created the branding and web design for Botanex’s rebrand and launch on the Shopify platform. Botanex wanted more modern and versatile branding and needed a web shop layout that guided users through their large array of top-quality stock in an intuitive and easy-to-navigate way while highlighting top-ticket items.

An energetic sun-yellow is the dominant brand colour supporting dreamy aspirational travel imagery and carefully considered presentation of products so as to not overcrowd and overwhelm the customer. A clear yet condensed font is combined with a luxurious serif offering an efficient yet luxurious feel. This combined with clear sections and image-dominant layouts ensures an easy and exciting experience for the user, and positions Botanex as one of Australia’s premium providers of quality and stylish outdoor products.