BoochBod

Branding and packaging design

TEAM

Myself

Helping you glow from within

For the BoochBod project, we faced the challenge of conveying a sense of energy, vitality, and wellness in a crowded health supplement market. To achieve this, we adopted a vibrant color palette of greens and pinks that signify freshness and life, coupled with a custom, quirky font that is bold yet harmonious, reflecting the brand's energetic and playful ethos. Design elements such as large, lively dots and curvaceous shapes further inject movement and joy, embodying the uplifting experience BoochBod offers to its users.