Storyteller

Storyteller's digital presence is a testament to the power of design as a narrative tool. The website, a fusion of vintage art deco and modern elegance, is a material manifestation of the brand's ethos: luxurious sophistication and the joy of shared stories over fine liquor.

The colour palette, a rich tapestry of dark hues accented by gold and copper, is not merely a visual choice - it's a symbolic reflection of the amber-toned spirits that Storyteller offers. The design also draws from the area’s heritage and environment, referencing elements found in the town’s architecture. These elements, a blend of scroll motifs and geometric shapes, are consistently used across the brand and web applications, creating a unique visual identity.

The website, designed for a unique speakeasy concept in Regional NSW, carefully guides visitors through the narrative. It combines effortless navigation with compelling visuals, cultivating an understanding of what to expect from their visit and promoting an elevated lifestyle.